Pre-purchase information search and consumer satisfaction
نویسندگان
چکیده
منابع مشابه
Factors Affecting Consumer Satisfaction of Online Purchase
Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
متن کاملPre-Purchase Online Information Seeking: Search versus Browse
Recognizing the need to support both goal-directed and experiential behaviour in online shopping environments as a means of facilitating flow, this paper reports results from an exploratory study that investigates consumer preferences for Web-based product information display across browsing and searching tasks. Thirty-one participants performed two online shopping tasks (one searching and one ...
متن کاملPre- and Post-Purchase Management of Customer Satisfaction
Recently, and especially in expanding markets, firms put an extraordinary emphasis on customer satisfaction, sometimes treating it as a superior measure of a company performance to current earnings. While customer satisfaction increases future profits through the effect of positive consumer feedback on future demand, customer satisfaction efforts have a shortterm cost. Therefore, a question ari...
متن کاملConsumer adoption of the internet as an information search and product purchase channel : some research hypotheses
This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the c...
متن کاملInformation Exchange and Consumer Search
Many benchmarks in over-the-counter markets, such as LIBOR, are formed based on the submission of banks’ interbank interest rates. Benchmarks are important, as they help consumers to search and provide firms with a basis for price setting. This paper explores firms’ incentives to contribute information about their costs for the purpose of benchmark formation. We show that benchmarks reduce pric...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SA Journal of Industrial Psychology
سال: 1986
ISSN: 2071-0763,0258-5200
DOI: 10.4102/sajip.v12i2.451